Instagram is one of the most influential channels for social media marketing. Today, thousands of marketers and brands are experimenting and marketing their brands on Instagram.
Instagram currently attracts over a billion monthly active users. They are not just passive observers but very active participants: 60% of users seek out and discover new products on Instagram. Instagram also offers you a wide range of other benefits:
- Helps you to raise awareness.
- Nurtures relationships and boosts customer loyalty.
- Generates qualified leads.
- Drives conversions.
In such cases, the only question is how to prepare a top-flight strategy.
1. Optimize Your Account
The first step is crucial because you have to perfectly represent your business, professional orientation, and style. Account optimization consists of three segments:
- A profile picture: Add a high-quality photo that shows the name of your brand or logo.
- A bio: Tell something about your business. You should answer a couple of basic questions: What makes your business so special? What can your audience expect from your brand on Instagram?
- A link: Instagram is not really a URL-friendly platform, which means you have to seize the opportunity – add a link to your website in the bio.
2. Use the Best Hashtags
A hashtag is what sets your content apart from the crowd of other Instagram posts. You must find the best hashtag options for your business because it’s the only way to reach the right audience. At the same time, it would be great to come up with a unique branded hashtag that could make your account easily searchable and recognizable among users.
3. Mix Content Types
Instagram allows you to play with different media types, so you should definitely make use of this feature. Years of experience have taught us to publish 70% of images and 30% of videos. But, you should try to find the best ratio for your account and mix the content accordingly.
4. Organize Contests
Instagram contests may well be the most productive generators of user engagement. After all, everybody loves competing and winning free stuff.
5. Share User-Generated Content
User-Generated Content (UGC) is another tool to market your brand on Instagram. According to the research, UGC has a 4.5% higher conversion rate than branded posts. Instead of creating your own content, you can share posts made by your followers.
6. Work with Influencers
They build a wide base of loyal fans that are willing to act upon their recommendations. For instance, if you are looking to best paper writing services, who would you trust: a well-known influencer with years of experience in this field or a random Instagram user? The answer is obvious, so do your best to exploit influencer marketing on Instagram.
7. Schedule and Timing
Consistency is crucial if you want to build long-term relationships with your audience. Instagram users publish millions of posts on a daily basis, so you have to be persistent, publish new content frequently, and do it when it matters the most.
Instagram marketing is an extremely effective tactic to promote your business online. The image and video-sharing platform can help you to raise awareness and generate leads.