SoftSwiss has debuted a new logo and has revealed plans to enlarge its range of products in a bid to further cement itself as a household name in the iGaming industry.
The company said that its new logo, while bearing the same color scheme as the old one, is in line with its multi-vertical product offering.
The new logo aims to reflect on the company’s own identity in the context of the contemporary online gambling landscape. Being a multi-brand and multi-solution provider, SoftSwiss said that it was only so long before its casino-related logo became a bit irrelevant as it focused only on one aspect of the provider’s multi-vertical approach, undermining the rest.
SoftSwiss also revealed plans to further expand its product offering, delving in more product verticals. The provider is thus gearing up preparations to launch its own sports betting platform in order to be able to tap into the lucrative sector.
It was announced earlier this month that SoftSwiss has signed a multi-product content distribution deal with Pragmatic Play, under the terms of which SoftSwiss would gain access to Pragmatic Play’s new Live Casino solutions as well as recently launched Bingo product.